The PINCH
Your Wix experience
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is frustrating and unclear
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feels like a losing battle
The FIX
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Personalized Wix guidance
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Practical Wix tips and tricks
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Simple ways to plan your site
The PINCH
Your websites
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don't reflect your true value
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don't inspire customers to act
The FIX
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Design that shows value
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Mobile views that work
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Content that builds trust
The PINCH
Customers
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quit the sign up process
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leave without ordering
The FIX
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Clear steps at every stage
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Easy paths to sign up or buy
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Simple and reliable journeys
What We FIX
We turn Wix disasters into happily ever afters.
- Messy, inconsistent designs
- Broken mobile experience
- Confused customers
The PINCH → The FIX
Here’s what’s probably happening—and how PinchFix helps:
Why PINCHFIX Works
Because getting help should feel easy—clear solutions, less stress, and a partner who gets it.
We fix what's there or teach you how, so your website finally works as hard as you.
Her zone of genius lies at the intersection of:
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Strategy and Structure
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Empathy and Experience
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Storytelling and Systems
Erin brings a sharp mind and calm energy to every project—helping teams zoom out, assess the full picture, and walk step-by-step toward a better solution. She’s not just here to advise; she shepherds. From insight to execution.
A lifelong learner and natural problem-solver, she is constantly researching how systems behave—where they break, where they shine, and how to make them better. She’s driven by a quiet obsession with making things make sense.
Her north star: quiet mastery over loud marketing, and practical evolution over performative growth.
PinchFix was founded by Erin Taylor, a strategist, researcher, and systems thinker with a deep love of solving meaningful problems.
Erin has been with me since day 1, when she created a stunning website for my business. She very quickly understood my vision and managed to create just the right concept and design.
She is always advising on the best practices and simplest ways we can do something. She is prompt, super professional and friendly. I'm blessed to be able to partner with a female professional like Erin.
Yanislava Hristova
Client Testimonial
Erin Taylor is one of those people you work with once and realize that it will be a positive experience.
As we work on projects together, I see her bring many new resources and capabilities in that elevate the deliverables to a new level. In the end, her work reflects highly polished and professional pieces that will drive results for a business. I would highly recommend working with Erin on a project because it will be successful and creative.
Kyle Smith
Colleague Testimonial
I have had the pleasure of working with Erin Taylor while she was coordinating a program at a local college. I always looked forward to our encounters because she had an uncanny ability to juggle multiple (and often competing) tasks with such apt skill and poise.
As an integral member of our team, Erin never failed to inject enthusiasm and sly humor into our often stressful yet rewarding work. I highly recommend Erin to anyone who is yearning for a fresh perspective and creative work engagement.
Lisa M. Carlo
Colleague Testimonial
Erin always blows us away with her technical aptitude and keen eye for design that makes her writing stand out. She brings such a great positive energy every day - an intangible asset that's hard to find! I could always tell she was excited to find opportunities to improve CX copy, technical documentation, or even smooth out processes.
Her skills aren't limited to writing, either - Erin's created MANY
high-quality graphics, images, animated GIFs, and even videos
to improve knowledge transfer to our customers.
Rustyn Clark
Colleague Testimonial
Erin is great fun to work with – I enjoy her creative mind, her enthusiasm, and how much she obviously enjoys working with diverse groups of people.
Whether it’s graphics, video, or written documentation, she creates attractive content that pulls the reader in, and quickly zeros in on the essence of the message. She has a keen interest in technology and keeps abreast of current trends.
Stacey Koenig
Colleague Testimonial
The PINCH
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Slow to load
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Resizing errors
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Outdated images
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Poor SEO ranking
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Outdated marketing efforts
HOFT Institute Website Revamp
Helping HOFT Institute turn an outdated, underperforming website into a modern, mobile-first experience, resulting in higher enrollment and stronger online presence.
The FIX
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Migrated to WordPress
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Chose a mobile-first, responsive theme
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Improved SEO with targeted keywords
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Created custom application forms, boosting enrollment
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Built an online student placement process that streamlined enrollment
The PINCH
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Inefficient class registration process
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Low attendance rates
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Missed enrollment opportunities
ACC Career Pathways System Revamp
Building a seamless, user-friendly registration system for ACC, leading to higher class attendance and enrollment.
The FIX
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Implemented a new class ticketing system
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Integrated Eventbrite for easy sign-ups
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Streamlined user flow, resulting in increased registrations and attendance
The PINCH
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Needed support with website design, copy, newsletter, and job board
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Left in a tough spot by another designer
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Losing money weekly from missed opportunities
Startup Launch Support
Helping a woman-led startup in Bulgaria turn overwhelm into momentum, building a strong digital presence and fast-tracking her path from concept to CEO.
The FIX
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Built a striking website with a job board
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Streamlined her contact flow
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Shifted focus from newsletters to an engaged online community
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Edited video content and designed conference materials
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Guided her from concept to CEO in weeks, not months
CASE STUDIES
Get In TOUCH
Feel like you’re in a pinch?
Let’s talk through where you’re stuck, and how we can help.